About Innovation Plus
The specialists behind £80M+ in UK R&D claims.
Founded in 2009 by ex-Big Four professionals, we help innovative UK businesses claim the R&D tax relief they've earned — compliantly, accurately, and in full.
We saw a gap between quality and compliance. So we filled it.
Innovation Plus was founded in 2009 by specialists who had spent years at Big Four accounting firms. We saw that many innovative businesses were either missing out on R&D tax relief entirely, or making claims that didn't reflect the true value of their work.
We believed there was a better way — one that combined deep technical expertise with a compliance-first approach. Rather than maximising claims at the expense of accuracy, we focus on preparing claims that are both optimal and defensible.
Today, we've helped over 120 innovative UK businesses claim more than £80 million in R&D tax relief. Our track record speaks for itself.
£80M+
R&D relief claimed
120+
UK businesses served
15+
Years of expertise
100%
Success fee basis
The people who lead every claim
Micah Levy
Micah has a computer science background and worked in the technology sector for almost 10 years before joining a Big-4 accounting firm as a founder-member of their R&D Tax Services Group in 2003. From 2003 to 2008 he led all software R&D tax claims performed by the Big-4 firm, including all claims for the Financial Services sector. During that time, he developed and delivered training to HMRC specialist R&D units on how to handle software R&D tax claims. Since 2009, he has led the development of Innovation Plus as a boutique practice offering Big-4 quality with more personal service. He personally leads every Innovation Plus claim and has built a strong track record across hundreds of successful claims ranging from small SMEs to large investment banks. He is the author of numerous guides and published articles on R&D tax relief and is a member of the HMRC R&D Stakeholder Group.
Daniel Berger
Daniel's background is in law and finance, and he has been extensively involved in raising finance for technology companies for over 20 years. His key responsibility at Innovation Plus is client service, ensuring that every claim is delivered with maximum quality and that clients are always satisfied. Since 2009, he has led the commercial development of the practice, ensuring clients receive the best possible value from their R&D expenditure.
The people who build every claim
Asaf
Technical Analyst
Asaf works with clients to identify and document qualifying R&D activities. He conducts the technical interviews that form the backbone of every claim narrative, translating complex engineering and software development work into the precise language HMRC requires.
Eliana
Costing Analyst
Eliana is responsible for quantifying each claim. She works through payroll data, timesheets, and contractor costs to calculate the qualifying expenditure, ensuring every pound of eligible R&D spend is correctly identified and apportioned.
CB
Project Manager
CB manages the end-to-end delivery of every claim. She coordinates between clients, directors, and HMRC, keeps each project on schedule, and ensures the final submission package is complete and filed correctly and on time.
The principles behind every claim we make
Compliance First
Every claim we prepare is built to withstand HMRC scrutiny — protecting your business and maximising your relief.
Client Partnership
We work alongside you as partners. Your success is our success, which is why we work on a success-fee basis.
Expert Knowledge
Founded by ex-Big Four professionals, we bring deep technical expertise to every claim we touch.
What our clients say
“Innovation Plus made the entire R&D claim process seamless. Their expertise in the architecture sector meant they understood our projects immediately and identified qualifying work we would have overlooked.”
Managing Director
Architecture Practice, London
“The compliance-first approach gave us complete confidence. When HMRC opened an enquiry, Innovation Plus handled everything professionally and the claim was agreed in full.”
Finance Director
Software Development Company, Manchester
“We were surprised how much of our engineering work qualified for R&D relief. The Innovation Plus team took the time to understand our technical challenges and built a robust claim.”
Technical Director
Engineering Consultancy, Birmingham
“25% of a fully compliant big claim is much better than 15% of a small or risky claim! Innovation Plus delivered exactly that.”
CEO
Fintech Startup, London
Big Four quality. Boutique attention.
We bring a rare combination of technical depth, compliance rigour, and genuine care that larger firms simply can't offer at our scale.
- Ex-Big Four accounting firm specialists
- 15+ years R&D tax credits experience
- Strong track record of successful claims
- Over £80 million claimed for clients
- Compliance-first approach
- HMRC enquiry defence experts
Our commitment to you
We work on a success-fee basis because we're confident in the value we deliver. You only pay when your claim succeeds.
Ready to Claim Your R&D Tax Relief?
Get a free, no-obligation assessment of your potential R&D tax credit claim. Our specialists will review your projects and identify qualifying activities.