About Innovation Plus
We're a specialist R&D tax relief consultancy helping innovative UK businesses claim the tax credits they deserve. Founded in 2009 by ex-Big Four professionals, we've built a strong track record of successful claims.
Our Story
Innovation Plus was founded in 2009 by specialists who had spent years at Big Four accounting firms. We saw that many innovative businesses were either missing out on R&D tax relief entirely, or were making claims that didn't reflect the true value of their work.
We believed there was a better way - one that combined deep technical expertise with a compliance-first approach. Rather than maximising claims at the expense of accuracy, we focus on preparing claims that are both optimal and defensible.
Today, we've helped over 120 innovative UK businesses claim more than £80 million in R&D tax relief. Our track record speaks to our commitment to quality over quantity.
Established 2009
Meet Our Team
Our directors bring decades of combined experience in R&D tax relief
Micah has a computer science background and worked in the technology sector for almost 10 years before joining a Big-4 accounting firm as a founder-member of their R&D Tax Services Group in 2003. From 2003 to 2008 he led all software R&D tax claims performed by the Big-4 firm, including all claims for the Financial Services sector. During that time, he developed and delivered training to HMRC specialist R&D units on how to handle software R&D tax claims. Since 2009, he has led the development of Innovation Plus as a boutique practice offering Big-4 quality with more personal service. He personally leads every Innovation Plus claim and has built a strong track record across hundreds of successful claims ranging from small SMEs to large investment banks. He is the author of numerous guides and published articles on R&D tax relief and is a member of the HMRC R&D Stakeholder Group.
Daniel's background is in law and finance, and he has been extensively involved in raising finance for technology companies for over 20 years. His key responsibility at Innovation Plus is client service, ensuring that every claim is delivered with maximum quality and that clients are always satisfied. Since 2009, he has led the commercial development of the practice, ensuring clients receive the best possible value from their R&D expenditure.
Our Values
The principles that guide everything we do
Compliance First
We believe in doing things right. Every claim we prepare is built to withstand HMRC scrutiny, protecting your business and maximising your relief.
Client Partnership
We work alongside you as partners, not just service providers. Your success is our success, which is why we work on a success-fee basis.
Expert Knowledge
Founded by ex-Big Four professionals, we bring deep technical expertise and stay at the forefront of R&D tax legislation changes.
What Our Clients Say
Don't just take our word for it
“Innovation Plus made the entire R&D claim process seamless. Their expertise in the architecture sector meant they understood our projects immediately and identified qualifying work we would have overlooked.”
Managing Director
Architecture Practice, London
“The compliance-first approach gave us complete confidence. When HMRC opened an enquiry, Innovation Plus handled everything professionally and the claim was agreed in full.”
Finance Director
Software Development Company, Manchester
“We were surprised how much of our engineering work qualified for R&D relief. The Innovation Plus team took the time to understand our technical challenges and built a robust claim.”
Technical Director
Engineering Consultancy, Birmingham
“25% of a fully compliant big claim is much better than 15% of a small or risky claim! Innovation Plus delivered exactly that.”
CEO
Fintech Startup, London
Why Choose Us
We bring a unique combination of technical expertise, compliance focus, and client-first approach that sets us apart from other R&D tax credit providers.
- Ex-Big Four accounting firm specialists
- 15+ years R&D tax credits experience
- Strong track record of successful claims
- Over £80 million claimed for clients
- Compliance-first approach
- HMRC enquiry defence experts
Our Commitment to You
We work on a success-fee basis because we're confident in the value we deliver. You only pay when your claim is successful and you receive your tax relief.
- No upfront fees
- Free initial assessment
- End-to-end claim preparation
- HMRC enquiry support included
Ready to Claim Your R&D Tax Relief?
Get a free, no-obligation assessment of your potential R&D tax credit claim. Our specialists will review your projects and identify qualifying activities.